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Anna Shnaidman

The Secret Economic Theory Behind the $100,000 Birkin Bag

Mises Wire

Author: Anna Shnaidman

Online Publish Date: October 22, 2024

Category: Austrian Economics Overview, Entrepreneurship, Value and Exchange

In 1984, Jean-Louis Dumas, CEO of a struggling French fashion house, found himself consumed with thoughts of how to not only revive but surpass the glory Hermès had once known. Four years into his role, he couldn’t shake the idea that he needed to capture lightning in a bottle once again, as his father had done with the now-legendary Kelly bag.

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