Business men must make sure they can cover their costs by incoming revenue. The production function will yield a certain quantity of a product. The firm considers marginal costs and average costs to weigh where along the demand curve production is.
Interviewed by Judge Andrew Napolitano on the “Freedom Watch” program, 27 January 2010.
Presented by Llewellyn H. Rockwell, Jr. at “The Failure of the Keynesian State,” the Mises Circle in Houston, sponsored by Jeremy S.
Presented by Congressman Ron Paul at “The Failure of the Keynesian State,” the Mises Circle in Houston, sponsored by Jeremy S. Davis.
Price is determined by the equilibrium price and the equilibrium quantity. If your good is not selling, you lower the price. If your goods fly off the shelves you are selling too cheaply and you raise prices.
Why is it that things like bread and water which have high use values are cheap while on the other hand luxury items like diamonds are very expensive? This paradox was not solved until it became understood that people choose only a marginal unit - this loaf or this diamond.
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