Honda Tells U.S. Auto Makers to Try Harder (Reuters): U.S. auto makers will have to pull up their socks in the face of increasing inroads by Japanese competitors into the U.S. market, Honda Motor Co President Hiroyuki Yoshino said on Wednesday.”They should try harder,” Yoshino told reporters when asked about the Japanese auto makers’ steady carving of a greater share of the U.S. market -- the world’s largest -- over the past few years and the growing sense of unease created by brutal price wars there.