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The Wine that Will Save France

The Wine that Will Save France

Classify this under “articles that need to be researched and written (preferably for Mises.org)”. In your local grocery store you will find precisely one French wine with a charming label and an understandable name. It is Red Bicyclette (and the coming site). It comes from a winery in the South that is wholly owned by Gallo. By being a private winery that accepts no government help, it can evade ridiculous French-government restrictions on labeling and irrigation that have doomed French wines in the US market. Experts say that it will soon become the #1 selling French wine. There is a powerful story here. (I would be pleased to be corrected if my take is wrong.)

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