The EU antitrust law leaves many businessmen in a fog. It is difficult enough satisfying fickle consumers. On top of that, they have to devote a lot of time and resources into complying with regulations that in fact hamper competition in markets. The regulators are effectively saying that they know more efficient ways of organizing markets than those who actually buy and sell. As a person with no experience of running a restaurant, if I told a restaurant owner how much meat and vegetables to buy per day, how many bottles of lemonades to buy, how many waiters to hire and so on, it would be disastrous. Such knowledge can only be gained through experience and no super calculation can compete with that.