A wonderful piece on texbook writing from the Chronicle of Higher Education : “To win a contract, you must create a dazzling book proposal -- a 10-page document that demonstrates your expertise, your ability to write simultaneously to a Harvard Ph.D. and the pimply kid slinging burgers at Wendy’s, your skill in smearing a patina of innovation over crass imitation, and your firm, unbiased belief that the book will enhance the publisher’s reputation as a leading-edge moneymaker. Direct your proposal and several chapters to acquisitions editors. Those people work hard to fill gaps in their catalogs, anticipate new trends, and save their butts. That final item is important because few acquisition editors survive long enough to face the consequences of their decisions. That opens the door for you to become one of their mistakes.” Posted by Jeffrey Tucker