Mises Wire

Life Without the Mouse

Life Without the Mouse

Here is a great story (from The Economist) about entrepreneurial risk, Steve Jobs, the rivalry between Jobs and Eisner, and Jobs’ decision to divorce Pixar from Disney. An excerpt:

“Their reason is Pixar’s pool of talent, starting with John Lasseter, a former Disney animator. Mr Jobs’s experience of dealing with computer programmers, says a media banker in New York, means that he knows how to manage creative people. Hardly anyone at a senior level has left Pixar. The company is so committed to quality that it even started again from scratch on ‘Toy Story 2’ when it was not happy with the first attempt. Taking on Disney with tiny Pixar may well be Mr Jobs’s riskiest gamble yet. But then, tiddlers going up against the big fish has always been a good Hollywood theme.”

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