The New York Times Management: Not as Smart as You

So the Times has stopped charging for most of its web content. The reason? “Many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.” But you knew this years ago!